The Toyota FJ Cruiser was discontinued in 2014 due to declining sales. The FJ Cruiser was a retro-styled SUV that was based on the Toyota Land Cruiser Prado. It was first introduced in 2006 and was popular with off-road enthusiasts. However, sales of the FJ Cruiser began to decline in the late 2000s as consumers shifted towards more fuel-efficient and practical vehicles.
In addition to declining sales, the FJ Cruiser was also discontinued due to its poor safety ratings. The FJ Cruiser received a "Poor" rating in the Insurance Institute for Highway Safety's (IIHS) side impact crash test. The IIHS also rated the FJ Cruiser's headlights as "Marginal." These poor safety ratings likely contributed to the FJ Cruiser's declining sales.
